Saturday March 14, 2009
Scooting off with Fiji's name ... again
Having previously written about products and companies misappropriating the name ‘Fiji’, I couldn’t pass up the opportunity to add a new infringer to the list.
This fetching mode of transportation is the Roketa MC-04 Fiji 150CC Moped.
Roketa didn’t just stop at nicking Fiji’s name either: Aruba, Bahama[sic], Maui, Bali, Carpi, Sicily, Catalina and Jamaica are all doing double duty as moped names.
The company is based in Nanjing, China, with US distributors in California and Texas so any disputes about names may bounce around a bit before finding the right jurisdiction.
On the positive side, at least Roketa is selling an eco-friendly ‘Fiji’. A 150cc engine means you can run on the smell of an oily rag … there are lawn mowers out there with bigger engines.
Filed by Jachin Sheehy under Living-in-Fiji Interesting-Finds
@Wilson: I can see the marketing campaign already:
“Spice up your life! Ride a Rokete today.”